The ecommerce sector has seen unprecedented growth since 2014. The growth was driven by rapid technology adoption led by the increasing use of devices such as smartphones and tablets, and access to the internet through broadband, 3G, etc., which led to an increased online consumer base. Moreover, favored demographics, target marketing and a growing internet user base helped aid this growth. The Indian government’s ambitious Digital India project and the modernization of India Post will also affect the ecommerce sector. The Digital India project aims to offer a one-stop shop for government services that will have the mobile phone as the backbone of its delivery mechanism.